This Valentine's Day Spending Hits Record $27.5 Billion and We're Helping You Make More Money Than EVER Before!
Feb 07, 2025
The numbers are in, and they're telling a heartwarming story of connection and generosity. The National Retail Federation (NRF) just announced that spending is projected to reach a record-breaking $27.5 billion, up from $25.8 billion last year! It's a testament to the power of love and the importance of connection, even in these challenging times.
The Spending Breakdown
Consumers are planning to shell out an average of $188.81 per person, a slight increase from last year. But it's not just about romantic partners anymore. The holiday is expanding, with more people celebrating love in all its forms.
Who's Buying What?
The gift landscape looks colorful this year:
- Candy remains king at 56%
- Flowers bloom in 40% of purchases
- Greeting cards continue to spread the love at 40%
- Romantic evenings out are planned by 35%
- Jewelry sparkles in 22% of gift choices
Beyond Romantic Love
The most fascinating trend? The broadening definition of Valentine's Day:
- 32% are buying gifts for friends
- 19% are surprising co-workers
- 32% are treating their pets
Shopping Strategies
Online shopping leads the way at 38%, followed by:
- Department stores (34%)
- Discount stores (29%)
- Specialty stores and florists (18% each)
The Bigger Picture
Even those not traditionally celebrating are finding ways to embrace the day. 28% of non-participants are treating themselves or gathering with single friends and family.
Retail Opportunity Knocks
This isn't just a holiday—it's a strategic moment for retailers to connect, surprise, and delight customers across all relationship types.
Your Valentine's Day Retail Strategy
Switch to a Better POS and Be V-day Ready!
Love sells, and business is booming.
